Category: Marketing Management

Competing on Customer Journeys

By David C. Edelman & Marc Singer (FROM THE NOVEMBER 2015 ISSUE OF HBR) The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when […]

Decoding leadership: What really matters

By Claudio Feser, Fernanda Mayol, and Ramesh Srinivasan New research suggests that the secret to developing effective leaders is to encourage four types of behavior. Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of […]

Future Stores

From the book “Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game” FUTURESTORE CHANGING THE GAME OF RETAIL Futurestore, Rethinking the World of Retail From Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and […]