Category: Marketing Management

Competing on Customer Journeys

By David C. Edelman & Marc Singer (FROM THE NOVEMBER 2015 ISSUE OF HBR) The explosion of digital technologies over the past decade has created “empowered” consumers so expert in their use of tools and information that they can call the shots, hunting down what they want when […]

Decoding leadership: What really matters

By Claudio Feser, Fernanda Mayol, and Ramesh Srinivasan New research suggests that the secret to developing effective leaders is to encourage four types of behavior. Telling CEOs these days that leadership drives performance is a bit like saying that oxygen is necessary to breathe. Over 90 percent of […]

Future Stores

From the book “Gamechangers: Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game” FUTURESTORE CHANGING THE GAME OF RETAIL Futurestore, Rethinking the World of Retail From Amazon to Etsy, ZaoZao and Zappos … through branded boutiques and online marketplaces, digital walls and […]

What CEOs are reading in 2017

Leaders of some of the world’s biggest organizations share which books will keep them occupied in the weeks ahead. Whether you’re heading to a Northern-hemisphere beach or hunkering down for a Southern-hemisphere winter, take inspiration from this eclectic and inspiring mix of fiction and nonfiction books, dog-eared and […]

Future Works in 2020

Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and the skills we will need to be productive contributors in the future. This report analyzes key drivers that will reshape the landscape of work and identifies […]

Workshop: the battle for market position

This program provides hands-on understanding of how-to drive growth and profitability in a highly competitive market place. It serves to increase senior managers’ ability to add value to their companies across all functions. Four companies are in tough competition for the same customers in a growing market. The overriding challenge is […]

Retail Leadership Management

WORKSHOP OVERVIEW Recent shopper, consumer and industry evolutions are putting extreme demands on you as a retail manager. You are constantly asked to get more out of your teams and future success in retail calls for a customer-centric approach that breaks through the boundaries of business functions. The […]

Shopper Marketing course

The focus of this 2-day seminar is to provide a foundation and framework for developing a strong shopper marketing discipline and shopper insights program to support it. Program Objectives – Best practices for the development of a shopper marketing framework – How alternate perspectives (manufacturer vs. retailer, brand […]

Iron Lady

THE IRON LADY FILM IS THE EXCELLENT CHOICE FOR ANYONE WOULD LIKE TO LEARN ABOUT: Women’s Power Women Leadership I have developed this program for teaching those above mentioned lessons. The programe is broadcasted by HTV4 (Hochiminh City Channel 4) since 2012.  Enjoy watching. 1. Part 1: 2. Part 2: […]

Marketing Plan Templates

There are a few templates that you can use for your Marketing and Marketing Strategy templates: Marketing Strategy Template Ke hoach Marketing – Template Sonic Marketing Plan Marketing strategy and planning Guide Marketing Plan Template Ultimate Marketing Plan Marketing plan for The Eden Garden Tools

Advanced Marketing Management Course – PPT

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